SEO stands for Search Engine Optimization , everyone seems
to have heard and uses the term “SEO” but many do not know what SEO means.
Why do I need SEO for my website?
SEO is what web designers do to make your website more
attractive to search engines, most often Google, come along to index and rank
your website. SEO has been around since the early days of web design, however a
lot has changed since then. Only after the web started to become much more competitive
did the phrase “SEO” start to attract attention. Companies, anxious to compete
on the web, desiring first page rankings on Google became desperate to learn
what could be done to influence the rankings. Seemingly overnight, many
so-called SEO “experts” started to appear until SEO itself became a profession
all to itself.
Back in the day SEO meant things like…
Keyword stuffing:
If you wanted to rank highly in early search engines,
especially the late '90s into the early 2000s, keyword stuffing was a real
tactic that really did have effectiveness. So SEOs would cram keywords into all
sorts of tags and locations.
Using a bunch of different variants and slight keyword variants:
So if I'm targeting the word blue watches, I would have blue
watch, blue watches, blue watch accessory, blue watch accessories, blue watches
accessory, blue watches accessories, ridiculous little variants on plurals
because the search engines were not great at figuring out that all these things
sort of had the same intent and meant the same thing. So raw, rough keyword
matching, exact keyword matching was part of SEO.
Keyword use in every tag possible:
If there was a tag, you'd cram keywords into it.
Domain name and subdomain keyword use:
So this is why you saw that brands would be outranked by, to
use our example, blue-watch-accessories.bluewatchaccessories.info, that kind of
silly stuff would be ranking. Some of it even maintained for a while.
Along with these practices came a vast amount of shady companies
promising totally fantastic and outrageous claims such as “we can get your
website on the front page of Google – guaranteed”.
Why “black hat” SEO is still rampant:
Although Google through it’s various algorithm
implementations has caught on to most of the tricks and penalized or even
banned websites for using these methods, there are still some debatable
practices still in place such as PBN’s (private blog networks) and link buying.
Jump forward to 2018 and we’re asking what does writing for SEO mean? Well, a bunch of things.
What matters most is solving the searcher's query!
Because engines have gotten so much better, Google in
particular, but Bing as well, they have gotten better at solving the searcher's
task, helping them accomplish the thing that they wanted to accomplish, the
writing that does the best job of solving the searcher's task tends to be the
most highly prized. You can sometimes get to the top of the search results, but
you will almost certainly invariably be taken out by someone who does a great
job of solving the searcher's query.
Intent matching matters a lot more in 2018 than exact
keyword matching.
Today, no credible SEO would tell you to create a page for
blue watch and blue watches or blue watch accessories and blue watch accessory
or even blue timepieces and blue watches. If many keywords share the same
intent they should be within a single page that serves that intent and all of
the keywords or at least many of the keywords that that intent is represented
by. Each page should have a unique intent with a unique target and different
keywords.
Only a few tags are still absolutely crucial to doing SEO correctly.
So SEO writing today, there are really only two that are not
very fungible. Those are the title element and the body content. And this is
because of search engines as well as searchers. There are a few other tags that
are nice to have in 2018 still. Those include:
- Headline tags (the H1, the H2),
- URL field
- Meta descriptions.
- The image alt attribute.
Employing words, phrases, and concepts that Google's identified as sort of commonly associated with the query.
This can provide a significant page boost. The user
experience of the writing and content matters more than ever, and that is due
to engagement metrics Essentially, Google is able to see that people who click
on a particular result are less likely to click the back button and choose a
different result or more likely to stay on that page or site and engage further
with that content and solve their whole task. That is a good sign to Google,
and they want to rank more of those.
So bottom line SEO is 2018 is about meeting the needs of
your searcher by providing quality and rich content on your pages. We recommend
selecting one keyword phrase to target per page and then writing content that
directly correlates to this phrase. Ensure your content is unique, includes
media and include external links to useful resources and non-competitors when
relevant.
For Melyssa, the benefit was instant:
ReplyDelete"I started doing things like adding keywords to my snare descriptions, image names, board titles, and profile...and voila! Within a month, I noticed an uptick in visitors to my site. An uptick so large, in fact, my email listing gained nearly 1,000 new subscribers in that first month alone! (And this is from someone who spent 6 weeks prior floundering with her email list development.)"
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